About ATA
Mission and Objectives
The ATA – promoting excellence, growth and leadership in the Australian Contact Centre Industry.
The ATA provides comprehensive, independent and quality professional development, information, mentoring and networking services to the Contact Centre industry in Australia. The ATA addresses the growth and development needs of individual members and organisations through the delivery of various events and programmes. The ATA supports and champions growth, innovation and success for practitioners, organisations and the region.
ATA’s Business Objectives
1. Industry Recognition
Gain recognition by the industry, media, businesses, professional and government bodies as the point of reference and authority on Contact Centres, within the next two years.
2. Industry Excellence
Define and recognise excellence in individuals, teams and centres by providing benchmarking clarity and direction.
3. Knowledge and Development
Deliver consistent and targeted information to all ATA stakeholders.
4. Sustainability and Governance
To secure a sustainable business with a stable revenue model and corporate governance that enables the association to deliver to its membership.
Mission and Objectives